About

Jaz Denness in Garden

Senior UX Designer | Accessibility

Jaz Denness is a senior UX designer with a strong focus on accessibility, bringing over 20 years’ experience across the public and private sectors. Based in Edinburgh, he creates clear, inclusive digital experiences that simplify complex information and improve usability and understanding at scale. He has worked with organisations including RBS, Standard Life, HBOS, and currently Audit Scotland.

At Audit Scotland, Jaz plays a key role in improving how public sector information is communicated online, making it more accessible, understandable, and user-focused through research and data-informed design. His work supports the delivery of high-profile national reports, helping ensure they are usable and accessible to a wide range of audiences.

His multidisciplinary background spans graphic and web design, branding, animation, and 3D visualisation. His portfolio includes collaborations with global brands such as Nickelodeon, Hello Kitty, and Ultimo Lingerie, where he created engaging packaging and visual assets. This experience underpins his ability to develop strong concepts and communicate complex ideas with clarity.

Jaz has delivered projects with international reach across the UK, USA, and UAE, with a consistent focus on creativity, accessibility, and user needs.

Selected achievements:
Led the design of print packaging for Edinburgh Inspiring Capital, which won “Best DVD” at the Scottish Corporate Communications Awards (CiB). He was also part of the communications team that won the CIPR PRide Awards “Public Sector Team of the Year 2017”.

Education:
BA (Hons) Graphic Communications, 2:1, Edinburgh Napier University.
HND Graphic and Digital Design, Edinburgh College (Telford).

Professional development:
• Certificate in UX Design Fundamentals, UX Design Institute.
• Introduction to Front-End Web Development, CodeClan.
• Digital Accessibility, GovPD.

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Testimonials

Jaz has created fantastic work for us and help deliver our sales objective by providing an excellent standard of marketing collateral.

Craig Patterson
Head of Stewart Travel
I worked with Jaz at PMD in his role as Designer. In very tough working circumstances Jaz consistently focused on the creative objective to ensure that the sales engine was effective at bringing in new business. Jaz worked hard and commanded the respect of his colleagues. On a personal note it was a pleasure to work with Jaz.

Tony Maguiness
Commercial Manager at PMD
Jaz is a gifted and conscientious graphic designer that produces first class work in a timely and professional manner. I cannot recommend him highly enough.

William Worsley
CRM Consultant at NHS Greater Manchester Commissioning Support Unit
I worked with Jaz on a number of projects including Online Campaigns, Brand Development, Brochure Design and Exhibition Graphics.

Jaz had a natural ability as a designer to ascertain what was required quickly and while coming up with many creative and impressive concepts always had a commercial focus.

Jaz was a pleasure to work with adopting a flexible and can do approach.

Marie Murphy
Group Marketing Manager at Entrusted Group Ltd
Placed Jaz at PMD and he was quickly able to demonstrate his creative and design skills to really help the company progress. Would recommend his broad range of capabilities.

Wendy McDougall
CEO - Firefish Software
Jaz reported directly to me at Entrusted Group, providing technical and creative design input into everything from websites and online campaigns to brochures and exhibition graphics.

In an often challenging environment Jaz was always enthusiastic, proactive and professional, remaining unfazed no matter how short the deadline or how many times the brief was amended.

Jaz was a true team player who showed a clear understanding of the commercial imperative and the need to work collaboratively with other disciplines. I would not hesitate to recommend him.

Simon Walden
Freelance Writer, Editor, Copywriter & Communications Professional

Experience

Audit Scotland
Designer | UX Lead, Nov 2016 – Present

Leads UX design and accessibility (WCAG 2.2 AA) across the website, dashboards and reports. Progressed from designing the original 2015 site to leading the current redesign.
Audit Scotland
Web & Graphic Designer (Fixed Term), Dec 2014 – Nov 2016

Contracted to lead design of the new website (launched 2015), later extended to deliver print reports and brand workshops. Work featured on BBC, STV and The Scotsman.
Entrusted Group Ltd.
Senior Design Consultant, Oct 2013 – Oct 2014

A Manchester consultancy designing websites and print collateral for public and private sector clients, including the NHS and local government.
Service Graphics
Graphic Designer, Oct 2012 – Oct 2013

Designing for the UK's leading exhibition and large format print company, covering retail displays, exhibitions and sports branding, including the Amber Nectar Whiskies brand.
Colpitts Clinical
Graphic & Web Designer, Aug 2010 – Aug 2012

Developed the brand for a clinical trials travel company – website, print, digital collateral and 3D event visualisation, plus consulting for the EQ sub-brand.
Ultimo Brands International Ltd
Creative Brand Designer, Jan – Jun 2010

Worked with Michelle Mone on Ultimo's fashion brands, designing retail packaging for Icon, Miracle, Bridal and Diamond Boutique in Debenhams UK-wide.
PMD
Graphic & Packaging Designer, Dec 2008 – Dec 2009

A licensed brand distributor for Nickelodeon, Hello Kitty and Disney, art-working FMCG packaging and point-of-sale for Tesco, Next and Claire's Accessories.
20/20 Productions
Graphic & 3D Production Designer, Oct 2005 – Dec 2008

An award-winning events agency. Focused on 3D design for exhibitions and stage-sets, for clients including COSLA, HBOS, RBS, Scottish Widows and Standard Life.
Jaz Design (Freelance)
Freelance Designer, Jul 2004 – Oct 2005

Freelance work with Evolution Design, Hookson Design and Klaklak Design – logo design, magazine layouts and G-Star photography.

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