PORTFOLIO - Equilibrium Travel Management

Corporate ID and Digital

Web Design, Print, Branding

Branding the new company from scratch including logo design, stationery, marketing collateral and digital online presence including a website. The software used for the project was:

» Illustrator
» Indesign
» Photoshop
» Dreamweaver

CLIENT: Equilibrium Travel Management

PRINT: Foil embossed on a duplexed matt finish

Project Description

EQ was a new organisation (start-up company) who wanted to convey a corporate professional feel throughout their website. The logo was created to reflect global flight travel whilst also suggesting the letters "e" and "q" from the company name. Purple was chosen as it suggests luxury, being once the most sought-after premium colour of antiquity.

Jaz wanted to brighten up the brand using bold pantone colours PURPLE 268 and PINK 219 backgrounds. The logo and text on the cards were printed using foil to lift the design from the duplexed printed 400 gsm card and to stand out from the crowd.

Additional Projects

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Balmule House

Website designed to portray Balmule House as a multi-purpose venue for weddings and events.
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Ultimo Lingerie

Ultimo is one of the UK's Leading lingerie brands owned by Michelle Mone. Jaz created a range of hanger collars which included the new brand Icon.
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Edinburgh Inspiring Capital: The CIB Award Winning DVD

Jaz was responsible for designing the Litho printed packaging which was distributed at the launch event and sent to overseas customers.

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Nickelodeon

Jaz loved working on these Spongebob Squarepants headphone designs as it's a household name around the globe...
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Colpitts World Travel

Jaz worked inhouse for Colpitts, a corporate travel and event company, and during this time designed banners and brochures for a London travel event along with the full range of marketing collateral.
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Hello Kitty

This project involved creating an extensive range of consumer packaging designs for electronics.
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OJPT / In and Out Fitness

The main objective for the website and marketing collateral was to combine the 2 brands by clearly signposting each Gym's unique offerings whilst creating a friendly, approachable style and visual narrative.
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Wilson Plumbing and Heating

Creating a logo that reflected the central heating system and pipes, Jaz then applied the logo, to the company’s fleet of vans, uniforms, website, document templates and business cards.
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Amber Nectar Whiskies

Designing a logo and brand design for banners, flyers, website and business cards for events.
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Entrusted Group

Designing brochures and print marketing collateral for specialised business consultants within the public and private sectors, including the NHS, local government and SME’s.
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Equilibrium Travel Management (EQ)

Logo creation, branding and website design for a start-up corporate travel business within Dunfermline.
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Fit the Occasion

New corporate ID design for a lifestyle brand in Glasgow.