PORTFOLIO - G-Star

Edinburgh Photo Shoot

Photography

In 2005, a new G-STAR opened its first Scottish store in Edinburgh and commissioned Klaklak, where Jaz was working at the time, to design the launch. Jaz took photos intended for POS's, adverts and email campaigns to advertise the new shop. The software used for the project was:

» Bridge
» Photoshop
» Acrobat

CLIENT:G-Star Clothing

WEBSITE: www.g-star.com

Project Description

Using models from the agency Stolen, scenes were set up within the store and around Edinburgh's well-known landmarks. This involved shots for the new autumn suits range and the images were then included on a variety of POS's, adverts and email campaigns to promote the new store and season launch

Using a Canon G5 with micro and zoom lenses, Jaz shot a range of shots of location and detail close ups focusing on the brand logo on fabric.

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