Portfolio: Equilibrium Travel Managment
Web Design, Print, Branding
EQ was a new organisation (start-up company) who wanted to convey a corporate professional feel throughout their website. The logo was created to reflect global flight travel whilst also suggesting the letters "e" and "q" from the company name. Purple was chosen as it suggests luxury, being once the most sought-after premium colour of antiquity.
Jaz wanted to brighten up the brand using bold pantone colours PURPLE 268 and PINK 219 backgrounds. The logo and text on the cards were printed using foil to lift the design from the duplexed printed 400 gsm card and to stand out from the crowd.